The ranking system includes assessment of audience engagement with the university resources, representation in popular science publications, as well as representation in the media and social networking.
In total, 614 Russian universities have been rated according to their communication activity level. One of the main indicators is the ranking of audience interest in the university resources. This index shows how effectively an educational institution works on its own information platforms, for example, on its website, the official social media accounts, etc. According to the Brand Analytics, the NSPU website has been visited by 329,418 viewers, the social network VKontakte has 386,840 (+110,164) publications, the Telegram messenger accounts for 50,004 views. Thus, a total index of 766,262 gives the Novosibirsk Pedagogical Institute 4th place among other 34 pedagogical universities in the country.
Scientists of the Novosibirsk State Pedagogical University pay special attention to publications in popular science media. At the moment, according to the Brand Analytics rating, the university has entered the top ten of the strongest pedagogical universities in the country taking 7th place.
In addition, the statistics of Brand Analytics presents the ranking of universities in the media and social networking. In July, the Novosibirsk Pedagogical University was mentioned more than 1000 times in the Russian media and more than 2500 times in social media. This index puts the university as number 6 among other country's pedagogical universities.
- Novosibirsk State Pedagogical University has always carried out the policy of informational openness. The university can be proud to show brilliant results in various areas, from scientific research to sports and creativity. A special place in the life of the university is devoted to the media activity of students and teachers. We are very grateful to them because their devotion and inspiration are making our university prestigious in the information and media spaces. Popularization of domestic pedagogical science is the most important direction of the information policy of the university. We would like to thank our students and applicants who made this summer really hot for events. Some of them were doing internships in the most interesting places in different regions of Siberia, others were storming application lists and then successfully entered the Pedagogical University. It’s worth knowing that today everyone can enter the Media club of our university, you just need to contact the NSPU Media center. As for the official website of the university, we began work on its modernization two years ago and we still continue. Moreover, you can also become a part of the team by sending your suggestions and wishes about the services to the Media center of the university, - notes the NSPU rector Alexey Dmitrievich Gerasyov.
In July, according to the ranking system the Novosibirsk State Pedagogical University entered the Top 100 among Russian universities rated in a general index and the Top 3 in the Top 100 in communication activities among the largest Novosibirsk universities.
Brand Analytics is an innovative Russian IT company, the developer of the leading social media and media analysis system according to the Adindex 2022 rating. Its technologies include a modern Big Data platform that processes a stream of more than 2.4 billion messages per month, advanced AI solutions and high-speed computational linguistics. In 2018, the Brand Analytics system was included in the unified register of Russian software. The "Social Navigator" of the "Russia Today" Media group is an information resource created to cover a wide range of socially significant issues in education, health, culture and upbringing. The system works on various projects of the information resource such as "The Year of the Teacher and Mentor", "Liberation. 1943", etc.
NSPU Media center e-mail: email@example.com